AdReel is a cloud based video creation softwarel. There have been several cloud based video creators that have been released over the last couple of years. Some of them have been good, some of them have been bad, AdReel however is kind of unique.
AdReel’s greatest plus is the fact that it is super easy to use. However that being template based it is not as flexible as other video creators. However, depending on the user this might not be a cons at all.
Some other video creation software on the market offers a lot more flexibility because they are not template based. However building a video from scratch requires a lot of time plus requires something many people (including myself) simply do not have: technical skills and artistic talent. With AdReel anyone can make a high quality video in just a few minutes. It really easy:select a few templates, upload your graphics, enter your text, and press ‘render’.
In the picture below you can see me about to create a new video. I’m on step 1 in the video creation process. This step is selecting the template that I want to use. You see AdReel is 100% template based. You dont actually create a video from scratch, you edit an existing video template.
Each template you can chose from has different elements that you can edit. All of the templates have varying amounts of text you can change (from between 1 and 5 lines of text normally) and most of them also have graphics elements that you can edit. All of them allow branding with your company logo.
You get 25 templates to chose from on the front purchase, with more available as an upgrade offer.
After selecting your template you next select your background audio:
ou have multiple options here as well. You can decide to use the audio track that creators selected specifically for that template. You can select from one of several audio tracks that they provide or upload your own audio. The audio that they provide is pretty good and there are a lot of selections. Also I really like that they have a preview / listen button so you can hear the track before you select it.
Next you edit the elements in the video template by entering your text and uploading your graphic. The amount of text you can add or graphics you can insert is going to depend on the template you decided to use.
This very easy. Simpleype the text you want in your video and upload your graphic.
After that is all done you press the render button and your video render job goes into the ‘render queue’.
In my tests the videos where rendered very fast, often in only a minute or two. However I was testing there where a few people using the system. When AdReel goes live it’s likely that the rendering will take considerably longer given that there will be hundreds of video jobs in the queue.
The good news though is that you can leave the AdReel site while your video is rendering. After you create your video and add it to the queue you can do something else, watch YouTube, check Facebook, whatever and when you come back your video must be ready.
The videos themselves are perfectly suited to the creators name of ‘AdReel’. The templates for sure designed with videos ads in mind, or at least video promotional posts, specifically for Facebook This is why they all have text slots where you can enter your own custom text and why the audio is more musical than speech. Its because Facebook videos auto play , but do so with the audio muted. Since the templates in AdReel have text you can still get your message across even if the viewer does not unmute the audio.
Facebook ads are a great resource and I also know for sure that video ads are the best kind of Facebook ad (at least in my experience) that does not mean you have to spend money on Facebook ads to utilize AdReel. Besides paid ads you can also use them for promotional posts to your timeline, fan page, or Facebook group. If you work with offline clients and run ads for them you can also use AdReel to make their video ads and charge them a fee for the service. Beyond that you can do Fiverr gigs where you provide videos for people as well.
While AdReel is for sure not the first video creation software on the market (and for sure wont be the last) with its ability to allow anyone, even a total novice to create high quality Facebook optimized videos in just a few minutes I confident say that this is something well worth considering.
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